Wine market expertise
Decades of experience across fine wine valuation, market pricing, provenance and secondary market liquidity.
About Jera
A specialist lender built around fine wine.
Jera provides structured lending secured against professionally stored wine collections, combining valuation, credit, storage and market expertise within a single lending framework.
Jera exists to help collectors, businesses and advisors access capital without disrupting long-term ownership strategies.
Why Jera
Specialist wine-backed lending.
Fine wine is widely recognised as a valuable asset, but value alone does not create liquidity. Wine can only support lending when valuation is reliable, custody is controlled, condition is monitored and market liquidity is properly understood.
Jera brings these components together through an integrated lending framework designed specifically for fine wine.
Specialist expertise
Built around wine, finance and infrastructure.
Jera combines expertise that rarely exists within a single platform. Lending against wine requires an understanding not only of the asset itself, but also of valuation, risk, logistics and execution.
Structured finance
Asset-backed lending, credit assessment, risk management and disciplined facility structuring.
Operations & logistics
Facilitating professional storage, collateral control, inspection processes and specialist transport infrastructure.
Leadership
A team spanning finance, wine, technology and compliance.
Jera is led by specialists across lending, financial services, technology, compliance and asset-backed infrastructure. This combination enables wine to be assessed, managed and financed within a disciplined lending framework.
Founder
Lily Feng brings over 15 years of experience across consumer and enterprise technology platforms, including Yahoo, Expedia, NetSuite and Veeva. At Jera, she leads the platform and overall proposition, combining product thinking, systems design and data-led decision making to build scalable lending infrastructure.
Director
Michael Saunders brings extensive leadership experience across the global wine and spirits industry, including senior roles at Bibendum and Coterie Holdings. His expertise in market structure, distribution and industry dynamics helps shape Jera’s strategic direction and understanding of wine as an asset.
Director
Chris Robinson has held senior finance leadership roles across premium consumer and hospitality businesses, including Berry Bros. & Rudd and Caprice Holdings. His background in corporate finance, governance and operational scale brings financial discipline to Jera’s lending framework.
Director
Greg Malone is a co-founder of Arbion Holdings with experience across public and private markets. His background in investment strategy, capital allocation and business growth supports Jera’s development as a specialist lending platform within the alternative asset space.
Compliance Officer
Kate Cooper brings extensive compliance and regulatory experience from senior roles at HSBC Private Bank, JPMorgan Private Bank and Coutts. She provides the governance, oversight and regulatory discipline required to support a structured and professionally managed lending business.
“We built Jera to make wine work like the financial asset it already is, so the people who hold it never have to sell to access its value.”
